Partner onboarding. Getting creators connected to your ad account is where most programs stall. We set up the permissions, the process, and the instructions your creators will follow.
Campaign structure. Partnership ads need their own setup to get a fair test and room to scale. We build the account structure, the testing plan, and the rules for what graduates.
Organic and paid, working as one team. The best results come when the people picking creators and the people buying media share one plan. We sit between those teams, set up the handoffs, and feed what's winning in paid back into the next round of briefs.
Frequently asked questions
What is partnership ads consulting?
It covers partner onboarding, account and campaign structure, and connecting the teams that pick creators to the teams that buy media.
Do we need an existing creator program to start?
It works best if you do. If you don't have creators yet, we start with paid media strategy and work with whoever sources your creators once they're in place.
How is this different from running Meta ads from a brand account?
Partnership ads are Meta ads that run with both the brand and the creator shown in the ad, with the creator's permission. They can use the creator's existing posts or new content, and they need their own onboarding, permissions, and campaign setup. That setup is where most of the work is.
Who is this for?
Brands with an influencer team and a paid team that don't talk enough. We also work with agencies that need the paid half.