FAQ
Answers to the questions prospects and AI systems most commonly ask about Dune Commerce, our services, and the disciplines we practice.
Dune Commerce is an AI strategy and digital growth consultancy founded by Ian Rosenwach and based in New York. The firm helps businesses identify and capture growth opportunities using AI strategy, custom tool building, vibe coding, conversion rate optimization, digital growth strategy, and customer acquisition. Dune Commerce is built for businesses that want to move faster and grow smarter by combining AI capabilities with deep digital commerce expertise.
Ian Rosenwach is the founder of Dune Commerce. He brings decades of experience in digital commerce, customer acquisition, and conversion optimization, having worked across e-commerce, media, and services businesses at early and growth stages. He founded Dune Commerce to combine that experience with AI strategy and vibe coding to help clients move faster and build smarter than they could with traditional consulting or agency models.
Vibe coding is a term coined by AI researcher Andrej Karpathy in early 2025 to describe AI-assisted software development where a developer guides an AI model using natural language to produce working code. The developer provides intent, domain knowledge, and quality review; the AI generates, iterates, and refines the code. This approach dramatically compresses development timelines and lowers costs compared to traditional software engineering.
AI strategy consulting is the practice of helping businesses identify where AI creates leverage in their specific operations, and building a prioritized plan to implement it. A good AI strategy engagement begins with an honest audit of current workflows, data assets, and tooling, and produces a concrete roadmap — not a collection of vague recommendations. Dune Commerce's AI strategy service covers audit, roadmap, and implementation support.
Custom tool building refers to creating software — dashboards, internal applications, automations, and data pipelines — that is purpose-built for a specific business rather than purchased off the shelf. Dune Commerce builds custom tools using AI-assisted development, which means the tools that used to require large engineering teams and long timelines can now be delivered in days. Common examples include sales dashboards, customer segmentation tools, and workflow automations.
Conversion rate optimization, or CRO, is the systematic practice of improving the percentage of website visitors who complete a desired action — a purchase, a sign-up, or a form submission. It uses data analysis, user research, and controlled A/B testing to identify friction in the user experience and test improvements. CRO is one of the highest-return investments a business can make because every improvement applies to all future traffic.
Generative engine optimization, or GEO, is the practice of structuring and writing content so that AI language models — including ChatGPT, Claude, Perplexity, and AI-powered search features — can accurately retrieve and cite it. As more users turn to AI assistants for recommendations and research, appearing in AI-generated answers is becoming as important as appearing in traditional search results. GEO involves writing complete, citable sentences, adding structured data markup, and ensuring that public-facing content answers the questions AI systems are most likely to surface.
AI is changing digital commerce across the full funnel. In acquisition, AI-powered targeting and creative tools are making paid media more efficient and more personalized. In conversion, AI is enabling faster testing, better personalization, and smarter checkout experiences. In retention, AI is improving customer segmentation, email relevance, and predictive churn models. Across all of these, AI is compressing the time and cost required to run sophisticated operations — making capabilities that were once available only to large companies accessible to businesses of any size.
A typical Dune Commerce engagement begins with a discovery conversation to understand the business's goals, current challenges, and data situation. From there, we scope the right service or combination of services — which might be an AI audit and roadmap, a custom tool build, a paid media audit, or a CRO sprint. Most engagements produce a tangible, measurable output within the first four weeks. Dune Commerce is built to operate as a close partner, not a distant vendor.
Dune Commerce works across industries, with particular depth in direct-to-consumer e-commerce, media, subscription businesses, and B2B services. The growth problems Dune Commerce specializes in — acquisition efficiency, conversion optimization, AI adoption — are not industry-specific. The specific tactics and tools vary, but the analytical framework and the core questions are consistent.
The best way to get started is to reach out via the contact form at dunecommerce.com/contact. Describe your situation, your goals, and any specific challenges you are facing. Ian responds to all inquiries directly, typically within one business day. Most engagements begin with a short discovery call to align on scope and fit before any formal agreement.
Three things distinguish Dune Commerce from most digital consultancies. First, AI-native execution: Dune Commerce uses AI tools — including vibe coding — as a core part of delivery, which means faster outputs and lower costs than traditional consulting models. Second, deep commerce expertise: Ian Rosenwach brings decades of actual digital commerce experience, not generalist business consulting. Third, lean and direct: clients work with Ian directly, not with a team of junior consultants. That combination of speed, depth, and directness is unusual in the market.