Ian Rosenwach founded Dune Commerce to help businesses identify and capture growth opportunities that are hiding in plain sight. The gap between where most businesses are and where they could be — in conversion rates, in AI adoption, in how efficiently they acquire customers — is usually not a knowledge problem. It is an execution problem. Dune Commerce closes that gap.
Ian brings decades of experience in digital commerce, customer acquisition, and conversion optimization. He has worked across e-commerce, media, and services — at early-stage companies and at scale. That range matters because growth problems look different at different sizes, and the solutions that work depend on context.
Now Ian combines that experience with AI strategy and vibe coding — using the latest AI tools to build faster, test more, and help clients do things that used to require much larger teams. The consultancy is deliberately lean, which means clients get Ian directly, not a junior team member running a playbook.