Account structure. Campaigns built so Meta's system can find winners, not fight your setup.
Creative testing. A clear method for what gets tested, how long, and what counts as a win.
Tracking. Conversions API, attribution, and reporting you can trust when the numbers disagree.
Landing pages. Where the click goes matters as much as the ad. We find what's costing you conversions and fix it.
Frequently asked questions
What does paid media strategy and measurement include?
Account structure, a creative testing method, tracking, and landing page review. The goal is a Meta account that supports whatever creative — partnership ads or otherwise — you're running through it.
Why does account structure matter if the creative is good?
Meta's delivery system needs account structure that lets it find winners instead of fighting your setup. That holds regardless of how strong the creative is.
What if our tracking numbers don't match Meta's?
We look at your Conversions API setup, attribution windows, and reporting layer to figure out where the discrepancy comes from and which number to trust for decisions.
Can this run alongside partnership ads consulting?
Yes — the two are built to work together. Partnership ads consulting gets creator content into the account; paid media strategy makes sure the account itself is structured to convert it.